Daily Archives: May 9, 2019

Chinese liquor brand Moutai rolls out large-scale marketing campaign in Tanzania

Fans of the Chinese alcoholic beverage enthusiastically welcome the delegation of the Cultural Moutai – Colorful Guizhou B&R Journey – Walking into East African Countries Brand Promotion Campaign

DAR ES SALAAM, Tanzania, May 9, 2019 /PRNewswire/ — Following a promotional campaign held in South America in April, Chinese liquor brand Moutai rolled out another large-scale marketing campaign in Tanzania on May 7 at 4:00 pm local time. A delegation, led by Kweichow Moutai Group deputy party secretary Wang Yan and deputy general manager Yang Jianjun, arrived in Dar es Salaam, the largest city of Tanzania, marking the formal beginning of the Cultural Moutai – Colorful Guizhou Belt and Road (B&R) Journey – Walking into East African Countries Brand Promotion Campaign.

Kweichow Moutai Group deputy party secretary Wang Yan and deputy general manager Yang Jianjun warmly shaking hands with enthusiastic fans

This is another one of Moutai’s promotional campaigns targeting the African continent, less than two years following a similar effort in South Africa in November 2017.

As one of China’s emblematic national brands, Moutai has sped up its international expansion, the success of which, exemplified by the growth in the number of fans of the Chinese alcoholic beverage worldwide, is a strong testament to the liquor maker’s significantly enhanced global presence. Upon arriving at the Dar es Salaam Julius Nyerere International Airport on a bright sunny day, the delegation was surrounded by an enthusiastic crowd of East African Moutai fans, who were dressed in T-shirts featuring the Moutai logo superimposed on an outline of the Africa continent and holding up banners and flags emblazoned with the words “Welcome to the Moutai Delegation”.

The fans expressed their welcome and excitement when they shouted out wo ai moutai (“We love Moutai”), in their best efforts at pronouncing the Chinese words, and sang songs featuring East African rhythms, collectively showing the emotional attachment they had made with the brand. Messrs. Wang and Yang warmly shook hands with the enthusiastic fans, in addition to joining them in singing the songs and posing for a group photo. The thrilled fans attracted the attention of the throngs of passengers just disembarking or waiting for flights at the airport.

Africa is an integral part of Moutai’s international expansion. The Chinese liquor maker plans to focus on East African countries, notably Tanzania, Kenya and Ethiopia, during this campaign, executing on its plan to hold a large-scale brand promotion conference in Dar es Salaam.

The delegation will host a series of events, including a large cultural gathering, several small tasting sessions as well as visits to Chinese embassies in several countries, during the subsequent two weeks, in a move to raise the maker’s visibility across East Africa. At the same time, the delegation will also engage in a comprehensive market research initiative and hold the resident reseller symposium, in order to gain an in-depth understanding of the trends in the East African market, and to use the knowledge gained as the basis for establishing the firm’s strategy and roadmap for global expansion.

Photo – https://mma.prnewswire.com/media/883877/Moutai_in_Tanzania.jpg

CloudFactory Expands Mission in Kenya with Launch of New Digital Skills Learning Initiative

Partnership with Safaricom Foundation Underscores Managed Workforce Leader’s Growing Presence in the Region

NAIROBI, KENYA / ACCESSWIRE / May 9, 2019 / CloudFactory, a global leader in managed cloud workforce solutions, today announced it is expanding its mission in Kenya with the launch of a new learning initiative designed to expand digital skills in Africa. In partnership with the Safaricom Foundation, a corporate foundation dedicated to making positive contributions to communities in Kenya in direct ways, the initiative is designed to give young people in Kenya the foundational digital skills needed to enter today’s high-tech workplaces. CloudFactory is also expanding its own operations to Mombasa, furthering its commitment to bring innovation and meaningful work opportunities to Kenya.

Technologies such as artificial intelligence (AI) and machine learning (ML) are becoming more prevalent and embedded in today’s digital economy. Helping students build the skills necessary to work with, and alongside, these types of cutting-edge technologies, CloudFactory and Safaricom Foundation are offering a two-week training session for students, focused on ages 18-25, to learn foundational digital skills. These skills range from typing, spreadsheet expertise, and web research to enriched skills such as data processing and image annotation that underpin the fundamentals of AI and ML. The goal is to train over 2,000 young people in the region with work-ready digital skills by 2021.

”As the workplace continues to evolve, becoming more digital and technology-driven in nature, it’s critical for young men and women to develop and hone those foundational skills,” said Sanda Ojiambo, Head of Corporate Responsibility, Safaricom Foundation. ”CloudFactory and Safaricom Foundation will help young people in Kenya build important digital aptitudes and experience, setting them up to be successful as they seek out jobs and begin to enter a competitive global job market.”

In addition to launching its new learning initiative in Kenya, CloudFactory is expanding its operations to Mombasa. As CloudFactory’s presence in Kenya has continued to grow since opening its Nairobi office in 2013, the company has generated meaningful work for around 3,000 people in the region. Founded in Nepal in 2010, CloudFactory has generated meaningful work for over 12,000 people globally with wages totaling more than $8 million.

”There’s an ever-increasing demand for skilled workers in today’s digital job market, and Kenya is brimming with talented people,” said Mark Sears, founder and CEO, CloudFactory. ”By advancing our mission in the region, we are extending our investment in the people of Kenya – providing meaningful work opportunities that uniquely align with the needs of the tech-forward companies we work with around the world.”

Learn more about CloudFactory by visiting CloudFactory.com.

About CloudFactory

CloudFactory is a global leader in combining people and technology to provide a workforce in the cloud for machine learning and core business data processing. Our managed teams have experience with 150+ AI projects and can process data with high accuracy using virtually any tool. As an impact sourcing service provider (ISSP), CloudFactory creates economic and leadership opportunities for talented people in developing nations. Trusted by 130+ companies, we annotate data for 11 of the world’s top autonomous vehicle companies and process millions of tasks a day for innovators including Microsoft, Drive.ai, Ibotta and nuTonomy. We’re on four continents, with offices in the U.K., U.S., Nepal and Kenya.

SOURCE: CloudFactory

 

South Africa: Vote counting underway

PRETORIA, All eyes have now turned to the critical process of counting votes in South Africa’s 2019 National and Provincial Elections.

Voting stations across South Africa closed at 9pm on Wednesday in the sixth democratic elections.

The Electoral Commission (IEC) said it is pleased with what it described as the smooth progress of voting, despite isolated incidents where voting operations were adversely affected by inclement weather, community unrest, power outages and some logistical challenges.

Strong thunderstorms were reported in the early evening in the Free State, where 16 temporary voting stations in Manguang were blown down by strong winds and where heavy rain affected the conditions underfoot.

In Nelson Mandela Bay and Craddock in the Eastern Cape, heavy rain and winds also affected operations in more than 30 temporary voting stations, the IEC said in a statement shortly after the closure of voting stations on Election Day.

In a number of areas, voting after dark was affected by power outages, including in KwaZulu-Natal (specifically Umlazi), Limpopo (Vuwani and Giyani) and Gauteng (parts of Johannesburg).

The power outages were as a result of cable theft, weather related outages and other unscheduled interruptions.

The Electoral Commission joined forces with power utility Eskom and local municipalities to rapidly restore power in affected areas.

Voting stations have also been equipped with some emergency LED lighting and lighting provided by the COGTA [Cooperative Governance and Traditional Affairs] as back-up, said the IEC.

Counting of votes is done within the voting station in front of political party representatives, known as party agents and independent observers.

Source: Nam News Network

South Africa: Vote counting underway

PRETORIA, All eyes have now turned to the critical process of counting votes in South Africa’s 2019 National and Provincial Elections.

Voting stations across South Africa closed at 9pm on Wednesday in the sixth democratic elections.

The Electoral Commission (IEC) said it is pleased with what it described as the smooth progress of voting, despite isolated incidents where voting operations were adversely affected by inclement weather, community unrest, power outages and some logistical challenges.

Strong thunderstorms were reported in the early evening in the Free State, where 16 temporary voting stations in Manguang were blown down by strong winds and where heavy rain affected the conditions underfoot.

In Nelson Mandela Bay and Craddock in the Eastern Cape, heavy rain and winds also affected operations in more than 30 temporary voting stations, the IEC said in a statement shortly after the closure of voting stations on Election Day.

In a number of areas, voting after dark was affected by power outages, including in KwaZulu-Natal (specifically Umlazi), Limpopo (Vuwani and Giyani) and Gauteng (parts of Johannesburg).

The power outages were as a result of cable theft, weather related outages and other unscheduled interruptions.

The Electoral Commission joined forces with power utility Eskom and local municipalities to rapidly restore power in affected areas.

Voting stations have also been equipped with some emergency LED lighting and lighting provided by the COGTA [Cooperative Governance and Traditional Affairs] as back-up, said the IEC.

Counting of votes is done within the voting station in front of political party representatives, known as party agents and independent observers.

Source: Nam News Network