Castle Lite Sends Out Cold Blast Refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa.

Becky Opdyke, Castle Lite GM says the brand has positioned itself as the most innovative and premium beer in the market, offering consumers the ultimate in extra cold refreshment. “With the national relaunch of the limited edition Platinum Packs and the unique first-of-its-kind pre-sale option, Castle Lite has reinforced itself as a brand intrinsic of innovation and exclusivity. We are committed to bring the ultimate in cold blast refreshment to our consumers.”

The Platinum Edition Pack is now available and sold exclusively at Makro, Pick n Pay, Overland Liquors, Liquor Shop, Liquor City as well as selected premium liquor stores nationwide.

The first 1000 packs produced were made available for a limited pre-sale period only on the website, and were delivered directly to the consumer’s doorstep. Those who missed the online shopping opportunity still have a chance to win prizes courtesy of the brand’s partners. Up for grabs is a Platinum Edition Audi A3 at Makro, limited edition Tag Heuer watches at Pick ‘n Pay, a pair of exclusive Ray-Ban’s at Overland Liquors, and platinum Credit Cards at Liquor Shop and Liquor City to the value of R10,000.

Source : Biz-Community