Kwazulu-Natal company to seek new clients in Japan

The Director of Forest Fairies, Ms Thejus Khan says her Durban-based food and beverage company, is aiming to boost the company’s profile by securing new clients during the 44th FOODEX Exhibition that will take place in Chiba City, Japan from 5-8 March 2019. The company is amongst the 30 companies that received financial support from the Department of Trade and Industry (the dti) to participate in the trade fair.

South Africa’s objective of participating in the exhibition is to showcase some of the finest South African food products and beverages at this exhibition which is dedicated to food and drinks.

Forest Fairies has been in the business for fourteen-years manufacturing peanut clusters, hot chocolate, chocolate slabs and nougat to South African retail stores and hospitality industries.

We have travelled to other African countries before to market our company as part of our international marketing strategy. The trade fair in Japan gives us another opportunity to go beyond Africa and meet potential clientele from all over the world, says Khan.

Khan further mentions that they have set their sights on expanding their business and maximising on the new digital revolution to boost their brand footprint.

We need to grow our business and be a force to be reckoned with in the food and beverage space. The type of business sector we are trading is fast gaining momentum in the first world countries. We envisage being on par with the rest of the companies operating in the international market and gain and become international recognition. We believe the Fourth Industrial Revolution (4IR) will impact us positively in the future, provided we get the exposure our products and brand needs, she says.

Source: Department of Trade and Industry