Proudly SA Wines to be on Show in Russia

Proudly South African wines will be on display at the Prodexpo international trade show in Moscow, Russia from 10-14 February 2020. Prodexpo is the largest international show for the food and drinks sector in Russia and Eastern Europe.

The Department of Trade and Industry (the dti) has organised a mission for the South African companies from the agro-processing sector to showcase their products at the trade fair and create awareness about the proudly South African wines. The mission is funded through the department’s Export Marketing and Investment Assistance (EMIA) Scheme, whose objective is to develop export markets for South African products and services.

According to Deputy Minister of Trade and Industry, Ms Nomalungelo Gina, the South African wine companies need to take advantage of the Russian market and expose the taste and quality of their wines at the fair in order to grab the attention of buyers from Russia and across the globe.

Gina describes the Russian market as one that has a potential for the South African wines. With the economic sanctions on Russia imposed by the European Union, where the Russians were importing most of their wines from, there could be more market for the proudly South African wines.

South Africa and Russia’s trade relations are strategic and strong. The participation of the South African companies in the show will go a long way in strengthening bilateral relations between the two countries and also contribute in increasing trade between the two countries, states Gina.

Gina adds that the dti’s Integrated National Export Strategy, which is aligned to the Industrial Policy Action Plan, identifies the agro-processing industry as a sector with potential to support growth and create export-oriented employment because of its strong linkage with the primary agricultural sector.

South African products with the greatest potential to succeed in the Russia market include wines, as well as machinery for use in construction and the extractive industries, electrical equipment, semi-processed metal products, and automotive parts and components. The prospect of increasing value-added exports to Brazil, Russia, India, China and South Africa (BRICS) grouping markets has therefore become an important priority, says Gina.

South Africa’s exports to Russia increased from R4.7 billion in 2017 to more than R5.2 billion in 2018. Major South African exports to Russia includes bituminous coal, gold, manganese ores and concentrates and motor vehicles

Source: Department of Trade and Industry