{"id":38123,"date":"2021-07-15T08:03:33","date_gmt":"2021-07-15T08:03:33","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=76416"},"modified":"2021-07-15T08:03:33","modified_gmt":"2021-07-15T08:03:33","slug":"sweegens-bestevia-rebaudioside-m-approved-in-europe","status":"publish","type":"post","link":"https:\/\/southafricatribune.com\/sweegens-bestevia-rebaudioside-m-approved-in-europe\/","title":{"rendered":"Sweegen\u2019s Bestevia\u00ae Rebaudioside M Approved in Europe"},"content":{"rendered":"

Forging the future with better sugar reduction solutions for food and beverages in the region.<\/h4>\n

Rancho Santa Margarita, Calif., July 15, 2021 (GLOBE NEWSWIRE) — Sweegen\u2019s footprint in Europe became stronger after the European Union Commission published its approval of Sweegen\u2019s non-GMO Signature Bestevia Rebaudioside M (Reb M) for use in food and beverages.<\/p>\n

The approval of Sweegen\u2019s Signature Bestevia Reb M leads the future of wellness in food and drink in Europe. Brands in Europe now have access to the best-tasting highly sought-after stevia sweetener. The availability broadens the toolkit for sugar alternatives to reimagine food and drink, opening new doors for creating healthy products for consumers.<\/p>\n

\u201cSweegen\u2019s Signature Bestevia Reb M approval is a celebration of good health and wellness for product developers and consumers alike,\u201d said Luca Giannone, SVP of Sales. \u201cThis is just one of our many milestones in Europe to transform products for having a positive and lasting impact on our ever-evolving health.\u201d<\/p>\n

Consumers are increasingly aware of the need to reduce sugar in their diets for better health. Yet, when they are making decisions for purchasing food and beverages, consumers will ultimately select the brand with the best taste. Therefore, tackling the toughest sugar reduction challenges is a priority for brands as taste is the reason for repeat purchases.<\/p>\n

The soft drinks industry in Europe is making a pledge to cut added sugars in Europe.\u00a0The Union of European Soft Drinks Associations (UNESDA) announced on June 29<\/a>\u00a0this year to reduce average added sugars in its beverages by another 10% across Europe by 2025.<\/p>\n

In its further commitment to Europe, Sweegen has aligned the availability of its Reb M with commercializing the high-purity sweetener at its manufacturing facility in Europe. The facility is open in Europe for helping food and beverage manufacturers with rapid production and low cost-in-use sugar reduction solutions.<\/p>\n

To compliment the approval of Reb M, Sweegen invested in designing and building its Innovation Studio in Reading, England, near London. The studio opened its doors in January 2021 with a full applications team to collaborate with food and beverage manufacturers on exploring the entire consumer landscape to understand what trends are driving consumer behavior, and then provide inspirational ingredients to represent those trend drivers.<\/p>\n

\u201cOur rapid innovation in application development enables our customer-focused solutions to help manufacturers create great-tasting, clean, natural, plant-based, sustainable products that meet today\u2019s end-consumer needs and desires,\u201d said Giannone.<\/p>\n

Around the world, Sweegen\u2019s Innovation Studios are open globally: Southern California, Mexico City, Reading (London) and very soon in Singapore. These studios will leverage local tastes and knowledge while serving as creative centers to explore and discover product innovations motivated by consumer trends and regional tastes.<\/p>\n

\u201cSweegen\u2019s global regulatory mission is the hallmark of opening new sugar reduction opportunities to manufacturers and brands for replacing sugar in foods and beverages, nutritional products, and many other market products world-wide,\u201d said Hadi Omrani, director of regulatory affairs. \u201cEurope is an important region in our global regulatory vision as we continually forge the future of wellness in food and drink around the world.\u201d<\/p>\n

Sweegen offers brands cost-effective and rapid innovation for sugar reduction solutions for beverage, dairy, savory and bakery with its Bestevia Taste Solutions for Europe.<\/p>\n

Sweegen is the first company to receive the European Food Safety Authority (EFSA) panel\u2019s safety status for any steviol glycoside produced by alternative and sustainable technologies. To achieve high purity clean-tasting stevia leaf sweeteners, Sweegen uses a\u00a0bioconversion process\u00a0starting with the stevia leaf. This process enabled Sweegen to obtain the Non-GMO Project verification for its Signature Bestevia stevia sweeteners in the U.S. market.<\/p>\n

Bestevia Reb M was commercialized in 2017 and has already been approved in many regions around the world.<\/p>\n

About Sweegen<\/strong><\/a><\/p>\n

Sweegen provides sweet taste solutions for food and beverage manufacturers around the world.<\/p>\n

We are on a mission to reduce the sugar and artificial sweeteners in our global diet.\u00a0 Partnering with customers, we create delicious zero-sugar products that consumers love.\u00a0 With the best Signature Stevia sweeteners in our portfolio such as Bestevia\u00ae Rebs B, D, E, I, M, and N, along with our deep knowledge of flavor modulators and texturants, Sweegen delivers market-leading solutions that customers want and consumers prefer.<\/p>\n

For more information, please contact\u00a0info@sweegen.com<\/a>\u00a0and visit Sweegen\u2019s website,\u00a0www.sweegen.com<\/a>.<\/p>\n

Cautionary Statement Concerning Forward-Looking Statements<\/strong><\/p>\n

This press release contains forward-looking statements, including, among other statements, statements regarding the future prospects for Reb M stevia leaf sweetener. These statements are based on current expectations, but are subject to certain risks and uncertainties, many of which are difficult to predict and are beyond the control of Sweegen, Inc.<\/p>\n

Relevant risks and uncertainties include those referenced in the historic filings of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements, and therefore should be carefully considered. Sweegen, Inc. assumes no obligation to update any forward-looking statements as a result of new information or future events or developments.<\/p>\n

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