{"id":42390,"date":"2021-12-03T04:59:08","date_gmt":"2021-12-03T04:59:08","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=83479"},"modified":"2021-12-03T04:59:08","modified_gmt":"2021-12-03T04:59:08","slug":"sophi-io-remporte-le-digital-media-awards-worldwide-de-la-wan-ifra-en-2021","status":"publish","type":"post","link":"https:\/\/southafricatribune.com\/sophi-io-remporte-le-digital-media-awards-worldwide-de-la-wan-ifra-en-2021\/","title":{"rendered":"Sophi.io remporte le Digital Media Awards Worldwide de la WAN-IFRA en 2021"},"content":{"rendered":"
\n

Sophi Dynamic Paywall remporte le prix mondial de la meilleure strat\u00e9gie m\u00e9dia payante<\/h4>\n

TORONTO, 02 d\u00e9c. 2021 (GLOBE NEWSWIRE) — Sophi.io<\/a>,\u00a0Le moteur d’automatisation, d’optimisation et de pr\u00e9diction bas\u00e9 sur l’intelligence artificielle du Globe and Mail, a remport\u00e9 le prix Digital Media Award Worldwide 2021 de la WAN-IFRA dans la cat\u00e9gorie Meilleure strat\u00e9gie m\u00e9dia payant pour Sophi Dynamic Paywall, son moteur de p\u00e9age de lecture num\u00e9rique enti\u00e8rement dynamique, personnalis\u00e9 et en temps r\u00e9el qui analyse \u00e0 la fois les caract\u00e9ristiques du contenu et le comportement de l’utilisateur pour d\u00e9terminer quand demander de l’argent ou un e-mail \u00e0 un lecteur, et \u00e0 quel moment ne pas le solliciter.<\/p>\n

Les juges ont choisi \u00e0 l’unanimit\u00e9 Sophi Dynamic Paywall comme laur\u00e9at, un juge commentant\u00a0: \u00ab\u00a0Ce que Globe and Mail a fait est \u00e0 la pointe de la technologie et ce que j’appr\u00e9cie le plus, c’est qu’ils ont test\u00e9 en permanence l’ancien p\u00e9age de lecture num\u00e9rique afin que ces r\u00e9sultats soient vraiment durables.\u00a0\u00bb<\/p>\n

Les Digital Media Awards Worldwide de la World Association of News Publishers (\u00ab\u00a0Association mondiale des \u00e9diteurs d’actualit\u00e9s\u00a0\u00bb(WAN-IFRA)) sont le concours mondial des m\u00e9dias num\u00e9riques du secteur des m\u00e9dias d’actualit\u00e9. Les laur\u00e9ats mondiaux sont s\u00e9lectionn\u00e9s parmi les laur\u00e9ats des Digital Media Awards r\u00e9gionaux en Afrique, en Asie, en Europe, en Am\u00e9rique latine, au Moyen-Orient, en Am\u00e9rique du Nord et en Asie du Sud, qui, ensemble, offrent aux \u00e9diteurs d’actualit\u00e9s des pr\u00e9sentations r\u00e9guli\u00e8res pour l’innovation des meilleures pratiques dans l’\u00e9dition num\u00e9rique \u00e0 l’\u00e9chelle mondiale. Les prix r\u00e9compensent et c\u00e9l\u00e8brent le meilleur des m\u00e9dias num\u00e9riques.<\/p>\n

\u00ab\u00a0Sophi Dynamic Paywall a jou\u00e9 un r\u00f4le crucial pour g\u00e9n\u00e9rer des revenus pour les lecteurs de The Globe and Mail\u00a0\u00bb, a d\u00e9clar\u00e9 Phillip Crawley, \u00e9diteur et PDG de The Globe and Mail. \u00ab\u00a0Je suis impatient de partager davantage d’histoires sur la mani\u00e8re dont les autres clients de Sophi obtiennent d’excellents r\u00e9sultats avec notre technologie bas\u00e9e sur l’IA.\u00a0\u00bb<\/p>\n

Sophi est un syst\u00e8me d’intelligence artificielle qui aide les \u00e9diteurs \u00e0 identifier leur contenu le plus pr\u00e9cieux et \u00e0 en tirer parti pour atteindre leurs principaux objectifs commerciaux. La suite d’outils Sophi comprend \u00e9galement Sophi Site Automation qui g\u00e8re de mani\u00e8re autonome le contenu de toutes les propri\u00e9t\u00e9s num\u00e9riques d’un \u00e9diteur et Sophi Content Paywall, qui utilise des mod\u00e8les complexes de traitement du langage naturel pour analyser chaque \u00e9l\u00e9ment de contenu et s\u00e9lectionner des articles \u00e0 mettre devant ou derri\u00e8re un p\u00e9age de lecture dur, maximisant ainsi la valeur de l’opportunit\u00e9 de revenus d’abonnement et des revenus publicitaires pour les \u00e9diteurs.<\/p>\n

Les \u00e9diteurs de cinq continents utilisent d\u00e9sormais la technologie\u00a0IA et AA de Sophi pour alimenter les d\u00e9cisions de p\u00e9age de lecture num\u00e9rique, l’automatisation des sites Web et l’automatisation de l’impression.<\/p>\n

\u00c0 propos de\u00a0Sophi.io\u00a0<\/strong><\/p>\n

Sophi.io (https:\/\/www.sophi.io<\/a>) a \u00e9t\u00e9 d\u00e9velopp\u00e9e par The Globe and Mail pour aider les \u00e9diteurs de contenu \u00e0 prendre des d\u00e9cisions strat\u00e9giques et tactiques importantes. Il s’agit d’une suite d’outils bas\u00e9s sur l’IA qui comprend Sophi Site Automation et Sophi for Paywalls. Sophi vise \u00e0 am\u00e9liorer les mesures qui comptent le plus pour votre entreprise, telles que la r\u00e9tention et l’acquisition d’abonn\u00e9s, l’engagement,,\u00a0la r\u00e9cence, la fr\u00e9quence et le volume. Sophi apporte \u00e9galement la mise en page automatis\u00e9e de l’impression et la publication des journaux \u00e9lectroniques.<\/p>\n

Contact\u00a0\u00a0\n\nJamie Rubenovitch\u00a0\nDirectrice du marketing, Sophi\u00a0\nThe Globe and Mail\u00a0\n416-585-3355\u00a0\u00a0\njrubenovitch@globeandmail.com<\/a><\/pre>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Sophi Dynamic Paywall remporte le prix mondial de la meilleure strat\u00e9gie m\u00e9dia payante TORONTO, 02 d\u00e9c. 2021 (GLOBE NEWSWIRE) \u2014 Sophi.io,\u00a0Le moteur d\u2019automatisation, d\u2019optimisation et de pr\u00e9diction bas\u00e9 sur l\u2019intelligence artificielle du Globe and Mail, a remport\u00e9 le prix Digital Media Award Worldwide 2021 de la WAN-IFRA dans la cat\u00e9gorie Meilleure strat\u00e9gie m\u00e9dia payant pour [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"yoast_head":"\nSophi.io remporte le Digital Media Awards Worldwide de la WAN-IFRA en 2021 - South Africa Tribune<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southafricatribune.com\/sophi-io-remporte-le-digital-media-awards-worldwide-de-la-wan-ifra-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sophi.io remporte le Digital Media Awards Worldwide de la WAN-IFRA en 2021 - 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