{"id":45873,"date":"2022-02-11T05:24:31","date_gmt":"2022-02-11T05:24:31","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=86741"},"modified":"2022-02-11T05:24:31","modified_gmt":"2022-02-11T05:24:31","slug":"gain-theory-da-wpp-nomeada-lider-em-solucoes-de-medicao-e-otimizacao-de-marketing","status":"publish","type":"post","link":"https:\/\/southafricatribune.com\/gain-theory-da-wpp-nomeada-lider-em-solucoes-de-medicao-e-otimizacao-de-marketing\/","title":{"rendered":"Gain Theory da WPP Nomeada L\u00edder em Solu\u00e7\u00f5es de Medi\u00e7\u00e3o e Otimiza\u00e7\u00e3o de Marketing"},"content":{"rendered":"
\n

NOVA YORK, Feb. 10, 2022 (GLOBE NEWSWIRE) — A Gain Theory<\/u><\/a>, consultoria global de previs\u00f5es que acelera o crescimento de marcas ambiciosas, foi nomeada um L\u00edder <\/strong>pela The Forrester Wave\u2122: Marketing Measurement and Optimization Solutions, Q1 2022.<\/p>\n

A Wave MMO da Forrester avalia e compara os provedores de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o de marketing mais significativos em termos de oferta, estrat\u00e9gia e presen\u00e7a nos mercado atuais. A Forrester categoriza os provedores como L\u00edder, Forte Desempenho, Concorrente ou Desafiador.<\/p>\n

O relat\u00f3rio da Forrester afirma que: \u201cGrandes empresas globais com or\u00e7amentos de marketing complexos em busca de servi\u00e7os de alto contato devem colocar a Gain Theory na sua lista principal\u201d e observa que a \u201coferta de servi\u00e7os da Gain Theory realmente se destaca entre todos os concorrentes\u201d.<\/p>\n

A Gain Theory recebeu as maiores pontua\u00e7\u00f5es poss\u00edveis em 13 crit\u00e9rios, sendo definida como superior em rela\u00e7\u00e3o a outros fornecedores na avalia\u00e7\u00e3o. As pontua\u00e7\u00f5es mais altas da Gain Theory incluem os crit\u00e9rios de caso de uso de \u2018Gerenciamento de Portf\u00f3lio de Marcas\u2019, \u2018Estrat\u00e9gia e Planejamento de Marketing de Omnicanal\u2019 e \u2018Empresas Conduzidas por Insights\u2019. A Gain Theory tamb\u00e9m recebeu pontua\u00e7\u00e3o nos crit\u00e9rios de \u2018Metodologia de Medi\u00e7\u00e3o Unificada\u2018, \u2019Consultoria de Estrat\u00e9gia de Marketing\u2019, \u2019Consultoria de Estrat\u00e9gia de Neg\u00f3cios\u2019 e \u2018Consultoria de Gest\u00e3o de c\u00e2mbio \u2019.<\/p>\n

Devemos destacar a maior nota poss\u00edvel que a Gain Theory recebeu na categoria \u2018Metodologia de Medi\u00e7\u00e3o Unificada\u2019. O relat\u00f3rio afirma que “a abordagem de longo prazo da Gain Theory \u00e9 dar continuidade \u00e0s suas recomenda\u00e7\u00f5es de planejamento e otimiza\u00e7\u00e3o, incorporando mais comportamentos do cliente e sinais de dados”.<\/p>\n

No que diz respeito \u00e0 capacidade da Gain Theory de oferecer consultoria quanto \u00e0s alavancas de crescimento de neg\u00f3cios em toda a empresa, o crit\u00e9rio \u2018Consultoria de Estrat\u00e9gia de Neg\u00f3cios\u2019 recebeu alta pontua\u00e7\u00e3o na avalia\u00e7\u00e3o da compet\u00eancia dos fornecedores aplicarem a capacidade de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o em \u00e1reas como an\u00e1lise de evas\u00e3o de clientes, an\u00e1lise de pre\u00e7os, an\u00e1lise de gera\u00e7\u00e3o de demanda e outros insights funcionais.<\/p>\n

\u201c<\/em>Neste momento de mudan\u00e7as e incertezas sem precedentes, as empresas precisam de uma abordagem mais hol\u00edstica e voltada para o futuro para poderem acelerar o crescimento. Viabilizamos que nossos clientes fa\u00e7am isso com a ativa\u00e7\u00e3o de estrat\u00e9gias de neg\u00f3cios inteligentes que re\u00fanem retrospectiva, insight e previs\u00e3o. Estamos muito satisfeitos com a nossa posi\u00e7\u00e3o de L\u00edder no relat\u00f3rio Wave da Forrester\u201d<\/em>, disse a CEO Global da Gain Theory, Manjiry Tamhane. \u201c<\/em>Isso confirma o valor \u00fanico que oferecemos para nossos clientes em todo o mundo, que confiam em n\u00f3s para focar no que mais importa, simplificar rapidamente o que \u00e9 complexo e, como resultado, fazer uma diferen\u00e7a significativa para o desempenho dos seus neg\u00f3cios.\u201d<\/em><\/p>\n

Sobre a Gain Theory<\/strong><\/p>\n

A Gain Theory \u00e9 uma consultoria global de Forecast, focada em acelerar o crescimento de marcas ambiciosas.<\/p>\n

Nossos especialistas em dados, anal\u00edtica avan\u00e7ada, tecnologia e consultoria combinam a retrospectiva, insight e previs\u00e3o para aprimorar as decis\u00f5es de investimento e ativar rapidamente o crescimento.<\/p>\n

Dispon\u00edvel em 62 mercados, nossas solu\u00e7\u00f5es e experi\u00eancia vertical altamente especializadas e premiadas d\u00e3o suporte aos clientes por meio de quatro pilares de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o: Bases para o Crescimento, Excel\u00eancia em Dados, Aceleradores de Crescimento, e Ativa\u00e7\u00e3o para o Crescimento.<\/p>\n

Para se concentrar no que \u00e9 mais importante para os clientes, o \u00cdndice de Efic\u00e1cia de Marketing propriet\u00e1rio da Gain Theory avalia e compara a maturidade da efic\u00e1cia de marketing \u2013 estabelecendo lacunas cr\u00edticas que impedem o crescimento acelerado.\u00a0Com base em dados, o \u00cdndice de Efic\u00e1cia de Marketing compara o setor e a ind\u00fastria para ajudar a informar as prioridades do roteiro transformacional.<\/p>\n

A Gain Theory \u00e9 uma ag\u00eancia da WPP (NYSE: WPP).<\/p>\n

Para saber mais sobre n\u00f3s, accese o site \u00a0www.gaintheory.com <\/u><\/a>e siga nossas redes sociais em LinkedIn <\/u><\/a>ou Twitter<\/u><\/a>. Para perguntas da imprensa, contate:<\/p>\n

Para perguntas da imprensa, contate:
\nClaudia Sestini
\nGlobal CMO, Gain Theory
\nclaudia.sestini@gaintheory.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

NOVA YORK, Feb. 10, 2022 (GLOBE NEWSWIRE) \u2014 A Gain Theory, consultoria global de previs\u00f5es que acelera o crescimento de marcas ambiciosas, foi nomeada um L\u00edder pela The Forrester Wave\u2122: Marketing Measurement and Optimization Solutions, Q1 2022. A Wave MMO da Forrester avalia e compara os provedores de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o de marketing mais significativos [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[],"yoast_head":"\nGain Theory da WPP Nomeada L\u00edder em Solu\u00e7\u00f5es de Medi\u00e7\u00e3o e Otimiza\u00e7\u00e3o de Marketing - South Africa Tribune<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southafricatribune.com\/gain-theory-da-wpp-nomeada-lider-em-solucoes-de-medicao-e-otimizacao-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gain Theory da WPP Nomeada L\u00edder em Solu\u00e7\u00f5es de Medi\u00e7\u00e3o e Otimiza\u00e7\u00e3o de Marketing - South Africa Tribune\" \/>\n<meta property=\"og:description\" content=\"NOVA YORK, Feb. 10, 2022 (GLOBE NEWSWIRE) \u2014 A Gain Theory, consultoria global de previs\u00f5es que acelera o crescimento de marcas ambiciosas, foi nomeada um L\u00edder pela The Forrester Wave\u2122: Marketing Measurement and Optimization Solutions, Q1 2022. 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