{"id":45917,"date":"2022-02-15T07:14:18","date_gmt":"2022-02-15T07:14:18","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=86851"},"modified":"2022-02-15T07:14:18","modified_gmt":"2022-02-15T07:14:18","slug":"billups-achete-la-plateforme-saas-ads-on-top-afin-daccelerer-les-ambitions-technologiques-sur-le-marche-de-la-publicite-exterieure-ooh","status":"publish","type":"post","link":"https:\/\/southafricatribune.com\/billups-achete-la-plateforme-saas-ads-on-top-afin-daccelerer-les-ambitions-technologiques-sur-le-marche-de-la-publicite-exterieure-ooh\/","title":{"rendered":"Billups ach\u00e8te la plateforme SaaS Ads on Top afin d\u2019acc\u00e9l\u00e9rer les ambitions technologiques sur le march\u00e9 de la publicit\u00e9 ext\u00e9rieure (OOH)"},"content":{"rendered":"
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PORTLAND, Oregon, 15\u00a0f\u00e9vrier\u00a02022 \/PRNewswire\/\u00a0—\u00a0Billups, la plus grande entreprise priv\u00e9e de technologie de publicit\u00e9 ext\u00e9rieure et de services administr\u00e9s aux \u00c9tats-Unis, a annonc\u00e9 aujourd’hui avoir fait l’acquisition d’Ads on Top, le seul serveur publicitaire API-first et supply-side platform (SSP) con\u00e7u sp\u00e9cifiquement pour g\u00e9rer les boucles publicitaires et la publicit\u00e9 ext\u00e9rieure num\u00e9rique\u00a0(DOOH) programmatique.<\/p>\n

Switchboard, le produit phare d’Ads on Top, est un serveur publicitaire DOOH, une SSP et une plateforme de gestion de campagne de premier ordre. Switchboard fonctionne avec presque tous les lecteurs multim\u00e9dias et syst\u00e8mes de gestion de contenu\u00a0(CMS) et peut \u00eatre int\u00e9gr\u00e9 dans les op\u00e9rations existantes gr\u00e2ce \u00e0 des API performantes.<\/p>\n

Cr\u00e9\u00e9e en\u00a02016, Ads on Top diffusait \u00e0 l’origine des publicit\u00e9s sur le toit de voitures \u00e0 New York, Los Angeles et Philadelphie. Ce travail a abouti \u00e0 la cr\u00e9ation de la plus grande plateforme de gestion DOOH permettant d’optimiser les sch\u00e9mas de programmation classiques ax\u00e9s sur les boucles publicitaires, ainsi que les commandes programmatiques r\u00e9gies par des r\u00e8gles, tant sur les \u00e9crans mobiles que fixes. Depuis lors, la startup a diffus\u00e9 des milliards\u00a0de publicit\u00e9s sur des dizaines\u00a0de milliers\u00a0d’\u00e9crans aux \u00c9tats-Unis et au Canada.<\/p>\n

\u00ab\u00a0Nous sommes tr\u00e8s heureux de faire partie de l’\u00e9quipe Billups, car nous pouvons acc\u00e9l\u00e9rer le d\u00e9veloppement et la distribution de la meilleure technologie sur l’ensemble du secteur de la publicit\u00e9 ext\u00e9rieure num\u00e9rique\u00a0\u00bb, a d\u00e9clar\u00e9 David\u00a0Pal, PDG et cofondateur d’Ads on Top.<\/p>\n

\u00ab\u00a0En associant les vastes solutions de services administr\u00e9s et d’attribution de donn\u00e9es de Billups \u00e0 notre expertise dans les technologies programmatiques et num\u00e9riques, nous pouvons fournir une vision et une offre de produits uniques aux publicitaires, aux agences et aux propri\u00e9taires de m\u00e9dias\u00a0\u00bb, a expliqu\u00e9 Rishabh\u00a0Jain, cofondateur d’Ads on Top.<\/p>\n

\u00ab\u00a0Notre acquisition d’Ads on Top marque une \u00e9tape importante pour Billups en ce qui concerne la r\u00e9alisation des meilleurs produits et services pour nos clients, a soulign\u00e9 Benjamin\u00a0Billups, cofondateur de Billups. Le march\u00e9 de la publicit\u00e9 ext\u00e9rieure num\u00e9rique programmatique conna\u00eet une croissance extraordinaire. Je suis tr\u00e8s enthousiaste \u00e0 l’id\u00e9e de r\u00e9unir nos technologies brevet\u00e9es, nos sciences des donn\u00e9es et nos exp\u00e9riences des plateformes afin d’automatiser et de diffuser la publicit\u00e9 ext\u00e9rieure de mani\u00e8re in\u00e9dite.\u00a0\u00bb<\/p>\n

Rob\u00a0MacMillan et David\u00a0Tolliver de Castlewood Advisors ont repr\u00e9sent\u00e9 exclusivement Ads on Top dans le cadre de la vente de l’entreprise.<\/p>\n

\u00c0 propos de Billups
\n<\/b>Billups r\u00e9volutionne l’exp\u00e9rience m\u00e9diatique de la publicit\u00e9 ext\u00e9rieure\u00a0(OOH). En alliant l’art et la science \u00e0 une technologie de pointe, nous sommes en t\u00eate de l’industrie en mati\u00e8re de ciblage scientifique, de mesure pr\u00e9cise pour la publicit\u00e9 en ext\u00e9rieur et d’un moteur de recommandation novateur aliment\u00e9 par l’intelligence artificielle. Cr\u00e9\u00e9e en\u00a02003, Billups aide les grandes marques mondiales \u00e0 naviguer et \u00e0 optimiser leur investissement dans la publicit\u00e9 en ext\u00e9rieur. Pour en savoir plus, consultez\u00a0www.billups.com<\/a>.<\/p>\n

Contact presse
\n<\/b>Jeff\u00a0Jan
\nResponsable de la croissance
\nmarketing@billups.com<\/a><\/p>\n

\"Billups<\/div>\n

Logo\u00a0–\u00a0https:\/\/mma.prnewswire.com\/media\/1745330\/Billups_Platform_Logo.jpg<\/a><\/p>\n<\/div>\n

<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

PORTLAND, Oregon, 15\u00a0f\u00e9vrier\u00a02022 \/PRNewswire\/\u00a0\u2014\u00a0Billups, la plus grande entreprise priv\u00e9e de technologie de publicit\u00e9 ext\u00e9rieure et de services administr\u00e9s aux \u00c9tats-Unis, a annonc\u00e9 aujourd\u2019hui avoir fait l\u2019acquisition d\u2019Ads on Top, le seul serveur publicitaire API-first et supply-side platform (SSP) con\u00e7u sp\u00e9cifiquement pour g\u00e9rer les boucles publicitaires et la publicit\u00e9 ext\u00e9rieure num\u00e9rique\u00a0(DOOH) programmatique. 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