{"id":45923,"date":"2022-02-15T09:38:23","date_gmt":"2022-02-15T09:38:23","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=86860"},"modified":"2022-02-15T09:38:23","modified_gmt":"2022-02-15T09:38:23","slug":"innovation-in-natural-clean-ingredients-ushers-in-sensegen","status":"publish","type":"post","link":"https:\/\/southafricatribune.com\/innovation-in-natural-clean-ingredients-ushers-in-sensegen\/","title":{"rendered":"Innovation in Natural, Clean Ingredients Ushers in Sensegen"},"content":{"rendered":"
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Beautiful biotechnology meets the science of good sense<\/h4>\n

Rancho Santa Margarita, Calif., Feb. 15, 2022 (GLOBE NEWSWIRE) — Sensegen<\/a>, \u00a0southern California\u2019s new taste, smell, and beauty business, enters the ingredient market as the first 100% biotechnology-based solution provider serving these markets. Emerging as The Science of Good Sense\u2122<\/a>, Sensegen\u2019s brand launch marks an 18-month incubation previously under the name Blue California Flavors and Fragrances.<\/p>\n

\u201cWe\u2019re charting our course in clean and sustainable taste, smell, and beauty in a new and exciting way,\u201d said Kathy Oglesby, chief value creation officer. \u201cUnder one roof, perfumers, flavorists, biologists, and chemists are working together, inspired by nature, and disciplined by science.\u201d<\/p>\n

Collaborating in their modern and well-equipped Creative Center, the designers are market-focused on biotechnology-based ingredient solutions to design and customize clean-label collections. The Creative Center is full service and state-of-the-art in capability, housing flavor, fragrance, cosmetic, and personal care creation teams supported by analytical chemistry, applications development, and sensory science teams.<\/p>\n

Taste, smell, and beauty brands are encouraged to peruse Sensegen\u2019s new website sensegen.com<\/a> to gain insight into Sensegen\u2019s collections, provenance, philosophy, biobased technology, sensible ingredient innovation process, transparent business practices, and sustainability<\/a> position.<\/p>\n

\u201cSensegen is committed to supporting brands to meet consumers\u2019 expectations of reducing the environmental footprint of their products and inspiring repeat purchases,\u201d said Oglesby. \u201cWe are 100% focused on true-to-nature, sustainable, and clean ingredients made possible by biotechnology.\u201d<\/p>\n

Oglesby further states, \u201cThe beauty of biotech in ingredient creation is monumental. It is significantly more sustainable than agriculturally derived and petroleum-based ingredients.\u201d<\/p>\n

Consumers are seeking to buy clean and sustainable products, and they are expecting companies to change from synthetic to natural. In an Edelman Trust survey, consumers confirmed that they expect companies and business leaders to address and solve macro socio-environmental challenges. And in a 2020 World Economic Forum survey, it appears evident that many are willing to participate actively in building back a better world alongside the brands they choose. In responses from 21,000 people and 28 countries, the survey reported that 86% want to see more sustainable and equitable products in the post-pandemic market.<\/p>\n

\u201cSensegen\u2019s launch marks our commitment to The Way Forward\u2122 – an evolving journey to reinvent natural taste, smell, and beauty solutions,\u201d said Oglesby. \u201cAlways customer-focused, our disruptive and provocative business model is based on co-creation, transparency, and partnering to produce clean-label solutions that are easy on the planet.\u201d<\/p>\n

Disruptive innovations to date include plant-based musk \u2013 one of the fragrance industry’s favorite types of materials. Plantarome\u2122 M \u00a0is the first biotech source of musk, a highly strategic option for the market with natural animal sources unethical to harvest and, plant sources too costly for mainstream use. Other musk offerings are synthetic, many of which have already been banned in major markets or are limited in concentration due to safety concerns.<\/p>\n

The fermentation and bioconversion processes of innovation partner, Conagen<\/a>, produce optically active molecules that are precisely what nature makes. \u201cOur innovation partnership<\/a> with Conagen, where there is a natural flow of creativity and intelligence between market and science, creates great value for us and for our customers,\u201d said Oglesby. “And our market success and expansion into beauty demonstrates it.\u201d<\/p>\n

Another advantage of biotechnology-based ingredients is that they can sidestep wobbles in supply chains caused by poor weather, seasonality, and inconsistent plant harvest quality without resorting to synthetic substitutes.<\/p>\n

Oglesby foresees, \u201cWhat we created in 2021 with Conagen is a prelude to the great achievements that will be revealed in 2022.”<\/p>\n

Sensegen\u2019s new market focus is evolving into three pillars<\/strong>:<\/p>\n